Bubble Founder Shai Eisenman On Winning Across Generations, Gen Alpha And Not Selling (For Now)

Bubble recently crossed $500 million in lifetime retail sales. Looking back, what did the industry get wrong about the opportunity you saw? Five years ago, many people believed e-commerce would eventually replace physical retail. What’s your take? We’ve built something special because consumers genuinely feel ownership over the brand. They helped create it, and they continue to shape where it goes next. Our job is to keep earning that trust.