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Derm-Founded More Than Nine Wants To End Skincare Decision Fatigue For Moms

Published June 11, 20261 min read
Intelligence brief

A mom to three children under age seven, Chan experienced a second-trimester miscarriage in 2020. While trying to get pregnant again, she became frustrated with the products crowding her bathroom shelves and anxious about which belonged in her routine. “I began making these kits for my friends, filled with all the skincare women need immediately after giving birth,” says Chan. “Sometimes we would have been in bed for like 36 hours. This kit will help women feel cared for.” The brand’s name reflects Chan’s view that caring for mothers shouldn’t be confined to pregnancy alone. Instead, she sees it as encompassing the entire reproductive journey, from IVF through postpartum and into motherhood. “I didn’t want to neglect women going through IVF,” she says. “You feel like a mother, even if your child is not here yet.”

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This intelligence brief synthesizes reporting from beauty and dermatology industry publications.

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